The Honest To Goodness Truth On Beating The Recession.

Are you losing hope with all the news today of a bad economy?

If the answer to that is yes, come with me for a walk and let’s take a reality check. First stop, Main Street.

Now, tell me, what do you see? People carrying around shopping bags filled with ‘just bought stuff.’

Okay, let’s look into the restaurants. Are they empty? Chairs covered up in cobwebs so thick one wouldn’t know that an actual chair is underneath? No. Not at all.

What you see are people ordering food, drinking wine, tearing apart the bread and tacos left on their table like hungry beasts as they wait for their meals to arrive.

If you turn to the left of these famished folks, you see the rude people talking on their cell phones to pass the time in anticipation of dessert and coffee.

You see, what I’m trying to tell you is this: life marches on. Business goes on. Your customers are waiting for you. Why? Because they still need your services and/or products. That’s why.

Granted, they may very well be those who will be cautious about spending the next dollar. And some may have lost some of their income and headed for financial problems.

That said, you still have a business to run and correct me if I’m wrong – but didn’t you start a business because you wanted it to be successful? Or were you aiming for failure from the very start?

Listen, do yourself a favor. Turn off the television and keep your focus. If you look straight ahead and continue serving your customers you will get through these tough economic times.

Recessions come and go – and you WILL get through this one, if and only if….you adhere to the following advice that I’m about to share with you. If you want to beat this recession, it’s important to keep in mind these three fundamental principles of marketing:

1. Work your customer database: It doesn’t matter the state of the economy. The fact remains: it will cost you five times as much to get a new customer as it would if you were to market to an already existing one.

So, be sure to always ‘roll out the red carpet’, for your customers. Treat them like gold because they are the lifeline of your business. Not your products. Your customers, yes. Also, make sure they know of every service/product that you have to offer.

2. Repetition is key. If you want to be successful in your business, you will want to market frequently. The way to make your profits soar is to never slow down in your marketing efforts.

This is what most of your competitors are doing right now in their panic over the economic conditions. Many believe that cutting their marketing budget is a smart move. Not so.

Research states businesses who kept their advertising up during past recessions had turned up their profit volumes four times higher two years later than businesses that had reduced their marketing/advertising because of the troubles in the economy.

3. Say no to marketing and you can kiss your business good-bye. Too many business owners fail to see the importance of making marketing and advertising their number one priority.

Do you think that your title is really “Chiropractor?” Or “Financial Planner?” No. You are not a Chiropractor or a Lawyer, nor are you a Pet retail store owner.

You are a MARKETER of Chiropractic services. You are a MARKETER of Financial planning services. You are a MARKETER of Pet retail products services. This is your title – if you want to stay, no, thrive in business and crush your competition.

Unless of course, you are not in business to succeed. Well, in that case…you’re reading the wrong article, my friend. Sorry to have wasted your time. My apologies. I thought you were ‘in it to win it.’

But for those of you who want to become students of marketing – be sure to stay tuned to the next lesson in which you will learn the steps that you will need to take in order to keep your business flowing with great prosperity.